Choosing an accountant is an important decision and you need to find one that matches your needs, you feel comfortable with, can trust and whose fee levels are fair.
Get an accountant who you can call whenever you need help and advice, without fear of being charged every time you make a phone call.
Get an accountant you can speak to openly and honestly who understands what you are saying and who you understand.
Talk to them about your business and your ideas and see how commercial they are. Do they understand your business?
Ask them if they will visit you for an initial consultation free of charge. Why do you have to spend time travelling, find parking and wait around for them when they are the one trying to get your business?
Ask them what tax ideas they have for you. You want an accountant who will pro-actively come up with regular new ideas.
Make sure you prepare for any meetings you have with them and let them know beforehand what you want answers to.
Ask if they communicate by email as it speeds up service and saves costs.
Make sure you get a fixed fee wherever possible for your work. If not, get a fee they won't go beyond without your agreement. Don't worry about hourly rates, it's the value of what you get that matters and the more experienced accountants with higher hourly rates can do the work a lot more quickly and efficiently anyway.
To see how pro-active they are and what they offer to clients. If they don't even have one for you to find out more about them or it's a very poor website what does that say about the service you're then likely to receive.
Make an enquiry and see how quickly they respond. If they aren't fast now when trying to get your business, what will they be like when they act for you?
Find out who you will be dealing with in the firm or will you be passed around lots of different people?
Find out if they offer all the services you need and are likely to need in the future?
Agree fixed timescales by when work will be done and get them to guarantee it.
Ask to speak with some of their clients to see what they say about them.
Ask for a copy of their engagement letter and make sure everything you need is included and make sure they keep to what they are to do.
Do they listen to you or mostly talk at you? You want an accountant who takes a real interest in you and your business and takes action on what you need. If not, lose them, lose them quick!